Bol Retail Media
In addition to being an online retail platform, bol is also a place where brands can connect with consumers. Bol Retail Media helps brands and advertisers create meaningful connections with millions of shoppers in the Netherlands and Belgium. By combining bol’s reach with first-party data, advertising solutions and creative expertise, brands can engage consumers at different stages of their shopping journey. From brand awareness and consideration to conversion, bol Retail Media offers solutions that support both brand growth and measurable results.
Media solutions
With bol Retail Media's media solutions, brands can run targeted campaigns throughout the entire customer journey. From brand campaigns that reach new audiences to advertisements that help shoppers make purchase decisions. Thanks to a variety of advertising formats, brands can be visible at the moments that matter most to shoppers.
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Data solutions
Data plays a central role within bol Retail Media. Using first-party data from millions of shoppers, brands gain valuable insights into customer behaviour, preferences and purchase intent. These insights help identify growth opportunities, improve campaign performance and measure results across the entire customer journey, from reach to purchase.
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Creative solutions
Through Burobol, bol Retail Media’s creative studio, data and customer insights are translated into creative concepts and content. From storytelling and campaign development to video, display advertising and activations, our creative solutions help brands tell relevant and distinctive stories that resonate with shoppers’ needs.
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