Our Story
In 1999, we started out as an online bookshop. Today, we are a platform where millions of customers in the Netherlands and Belgium come to find everything they need. That’s not just because of our broad assortment, but above all because of the experience people have when they order from us. We understand the moments that matter in everyday life. That’s exactly why we keep developing: so customers can easily find what they’re looking for, get help when they need it, and complete their order with peace of mind.

Sustainability
Reducing the production and use of products is a challenge for all of us. As one of the largest online stores in the Netherlands and Belgium, we take responsibility. We have a leading role – and everything we need to make a difference through our daily actions. That’s why we’re constantly working on a platform that’s smarter, more sustainable, and ready for the future – from packaging and transport to energy use and partnerships. Step by step, we’re building a better future for all of us.

Society
Bol would like to make a positive impact on society. That starts with ourselves: we create an inclusive work environment where everyone gets equal opportunities and ensure good working conditions for everyone who works with us. Diversity and inclusion are second nature to us – also in our campaigns and marketing, where we consciously cast inclusively. But we don’t stop there. We support charities and step in during emergencies and disasters. On top of that, we invest in the future with Bollebozen, our learning program that helps children develop their talents and get equal opportunities. Together, we’re contributing to a society where everyone can take part.

The shop for us all
For 27 years, we’ve been there for the moments that matter. Big and small. And because we understand what’s going on, we know how important it is that everything simply works as it should. We’re committed to making experiences better every time, for our customers, partners and colleagues. With smart solutions, good service and attention to what people really need.
Because in the end, when you order something, there’s only one thing you want: for it to be properly taken care of. That’s what we work on together. Every single day.





