Together in the right direction
Since we started in 1999, we’ve been on a mission to make life easier for our customers. The e-commerce market is constantly changing, and that calls for flexibility, innovation, and responsibility. That drive to improve is in our nature: we’re making sustainable shopping easier and bringing customers, suppliers, and partners along with us. From packaging and transport to energy use – together, we’re taking steps toward a future where convenience and sustainability go hand in hand.
Our mission
As an online retailer, we play a significant role in the daily lives of millions of people. Every month, 13.8 million customers visit our platform, and every day we process hundreds of thousands of transactions. With that comes responsibility.
We want to make shopping easy and affordable, while minimizing our impact on the world around us. That is why we are taking step-by-step action to build a shopping experience that is better for people, the environment and society. This includes reducing our emissions, expanding the availability of products with sustainability attributes, and encouraging reuse.
Our ambition is to make circular shopping mainstream and, by 2030, become the leading destination for circular alternatives to new products, such as repairs, refurbished items and second-hand products. To achieve this, we are continuously expanding our refurbished assortment and increasing second-hand opportunities for both customers and selling partners.
Read more about our B Corp status.
Impact Report 2025
Where circular shopping was long mainly reserved for a small group of conscious consumers, figures from our Impact Report 2025 show that refurbished has now become increasingly accessible. In 2025, the refurbished assortment grew from 4 to no fewer than 25 product categories, supported by 38 specialized selling partners. This marks a major step toward circularity at scale. The ambition is clear: to make circular shopping mainstream, so that “new” is no longer the obvious first choice.
Want to read more about our progress on sustainability? Download our sustainability reports from the past years here.
Easy to compare and choose
With more than 20 different sustainability labels, you can easily compare products on the bol platform and choose the ones that match your preferences. The information is presented in a clear and consistent way, so you can see at a glance which sustainability characteristics a product has. For example, some labels indicate that a product helps save energy, provides insulation, or generates solar power. Others show how a product contributes to reducing waste or conserving resources. There are also labels that provide more insight into a product’s origin and how it was produced. You can also identify products with specific characteristics, such as being PFAS-free, microplastic-free, or produced by companies with a B Corp certification.
Want to learn more about what the different labels mean and which certifications and characteristics they represent? Visit our overview of sustainability labels.
Improving sustainable logistics
We continue to take steps to reduce packaging materials and logistics-related emissions. Our upgraded packaging machines use an average of 27% less cardboard and 60% less glue per parcel. This results in an average CO₂e reduction of 28% per package. We are also increasingly shipping products without an additional bol outer box. In 2025, this applied to 7.9% of all items shipped. Combined with the introduction of a smaller shipping box, this helped save approximately 4 million kilograms of cardboard.
We are also making progress in transportation. In 2025, transport accounted for approximately 1.6% of our total CO₂e emissions. Since 2025, Ampère has operated its mid-mile transport between distribution centres, sorting hubs and return locations entirely on HVO fuel. Last-mile deliveries using our own vehicles are fully electric. In addition, smaller and better-fitting packages allow more parcels to be transported per trip, reducing unused space and making transport more efficient.
