bol Partners
Together with approximately 43,000 selling partners, we are building the store for everyone, every day. By combining knowledge, assortment, and entrepreneurship, we create an attractive offering for millions of customers in the Netherlands and Belgium.

Partner offering
On our Partner Platform, partners can find everything they need to successfully sell through bol and accelerate the growth of their business. Before a product goes live, however, much more happens than simply uploading it. For example, our systems verify whether all required information has been provided and whether products and selling partners comply with our standards, as well as applicable laws and regulations.
More information
Read our product offering policy here

Logistics solutions
Fast and reliable delivery is essential to a great customer experience. That is why we support our selling partners with logistics solutions tailored to their needs. Whether partners handle shipping themselves or entrust all or part of their logistics to bol, we work together to ensure smooth delivery and a strong shopping experience for customers.
Learn more
Explore all our logistics solutions here

Visibility
With millions of products available on the platform, visibility is essential for reaching customers. That is why we offer selling partners a range of opportunities to showcase their products, from promotions and advertising solutions to dedicated brand pages. These tools help partners expand their reach, connect with relevant customers, and stand out at the moments that matter most.
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Explore the visibility opportunities
