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Platform & partners
26 March 2026
Reading time: 2m
Bol introduces new rewards programme

‘Groeibeloning is an important step in strengthening our partner network'

Bert van Plateringen
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Groeibeloning

Bol is introducing Groeibeloning, a new programme that rewards partners who perform reliably and actively invest in growth and the customer experience on the platform. Through this programme, partners receive personalised revenue targets based on their historical performance and the market potential in their category. When partners meet their targets, they receive increasing discounts on the variable commission they pay to bol. Groeibeloning launches on 1 July. From 26 March, partners will be informed about the terms and conditions for participation.

Who is Groelbeloning for?
With Groeibeloning, bol aims to reward partners for their growth and for actively contributing to an excellent customer experience at bol. In the first year, participation is limited to partners who have been active on bol for at least 2 years and meet selection criteria relating to quality and delivery promise.
Partners who meet the criteria automatically participate once the quarterly period starts. In their seller account, they can see whether they are participating, what their three personalised revenue targets are, and how much discount they have unlocked during the quarter.


Encouraging partners and strengthening collaboration
“With Groeibeloning, we’re taking an important step in strengthening our partner network,” says Sophie Nijhout, Director Partner Strategy & Propositions at bol. “We want to show that we value partners who invest in quality and the customer experience. By making growth transparent and rewarding it, we help them move forward and we grow smarter together.”

With Groeibeloning, bol aims to actively help partners accelerate their growth and further strengthen collaboration. By linking rewards to both growth and quality, bol intends to make its appreciation for partners tangible. This fits within the broader brand strategy “Growing smarter together”.


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