Highlighted news
Innovation & technology
Bol introduces Shopper Agent: a personal AI assistant for easier online shopping
beta version available to everyone in the app and on the web from today
Sustainability
Bol recertified as a B Corp™ under strengthened standards
Ampère, bol’s delivery company, also achieves B Corp™ certification
Platform & partners
Under the Hood of Platform Quality:
How bol safeguards the quality of millions of products
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![artwork](data:image/svg+xml,<svg width="535" height="550" viewBox="0 0 535 550" fill="none" xmlns="http://www.w3.org/2000/svg">%0A <title>Vissenkom illustratie</title>%0A <path fill-rule="evenodd" clip-rule="evenodd" d="M205.325 379.296C205.325 379.296 198.89 345.385 234.94 320.066C198.89 294.728 205.325 260.817 205.325 260.817C233.641 260.817 257.318 280.713 263.161 307.292C283.248 290.069 316.777 270.307 356.455 270.307C406.653 270.307 431.972 292.57 431.972 320.066C431.972 347.542 406.653 369.806 356.455 369.806C316.777 369.806 283.248 350.044 263.161 332.84C257.318 359.4 233.641 379.296 205.325 379.296ZM534.812 282.412C534.812 172.812 468.842 78.6209 374.422 37.3586V23.5726C374.422 10.9133 364.169 0.640625 351.509 0.640625H183.481C170.841 0.640625 160.587 10.9133 160.587 23.5726V37.3586C65.0404 79.1174 -1.38798 175.065 0.215924 286.346C2.31627 432.855 120.986 549.73 267.514 549.73C415.131 549.73 534.812 430.048 534.812 282.412Z" fill="%231EADFF"/>%0A</svg>%0A)
Growing Smarter Together
bol general
On 25 March 2026, CEO Maite Zubiaurre spoke at Webwinkel Vakdagen abou...
Bol introduces new rewards programme
Platform & partners
‘Groeibeloning is an important step in strengthening our partner netwo...
bol launches bol.checkout
Innovation & technology
Check out quickly and securely at other webshops with your bol account
Product, Technologie & Data together under one integrated structure and leadership model
People & (employership)
Ronald van Rijn Chief Product, Technology & Data Officer
Dutch and Belgian consumers increasingly choose circular or refurbished products
Sustainability
Impact Report 2025: assortment growth from 4 to 25 product categories
First AI-driven fashion content at bol
Innovation & technology
How bol keeps people and trust at the centre
Recognise bias in your first thought.
People & (employership)
Challenge your bias with a second thought.
Background: bol as a platform
Background
Bol is an e‑commerce platform. But what does that actually mean?
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